Content Marketing is a strategic approach to creating and sharing valuable, relevant, and consistent content with the goal of attracting and retaining a clearly defined target audience and ultimately driving profitable customer action. This form of marketing focuses on delivering useful and educational content, rather than solely promoting a product or service. Content marketing can take many forms, including blog posts, infographics, videos, e-books, whitepapers, email newsletters, and social media content, among others. By providing valuable information to the target audience, businesses can build trust and establish themselves as thought leaders in their industry, ultimately leading to increased engagement and conversions.
